Yesterday I had a discussion with the university about something I’m very excited about. It’s really the potential that I’m excited about, because it’s too early to tell whether anything will come of it or not. As part of my take away, I will be conducing a needs assessment, and as part of that needs assessment, I will need to conduct an environmental scan.
Environmental Scans
Environmental scans are a means of data collection aimed at gathering information on internal and external factors related to whatever it is that you’re researching. Environmental scans allow you to compare what other organizations/institutions, etc. are doing and where they’re doing it. Are they doing something comparable to what you want to do? If so, what is their target audience? Will their program deter individuals from participating in your program? How much competition is there? What does the target audience want?
These questions can easily be answered by conducting a thorough environmental scan. These scans will help you determine whether there are any needs or gaps and how you can meet those needs or fill those gaps. Furthermore, an environmental scan may help you prioritize. For example, if I wanted to create a new program on How to Bathe a Cat, I would look at what others are doing, how they’re doing it, and whether their audience or instructors are experiencing any gaps. My priority would be to address any gaps identified in the environmental scan within my program to ensure that I maintained a competitive advantage.
Resources
Environmental Scanning – What it is and how to do it by Thinking Futures
Environmental Scanning by James L. Morrison
What’s the purpose of the environmental scan and how do we get this? By Nonprofit Answer Guide
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