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ashley chiasson, m. ed

Ashley Chiasson, M.Ed

Instructional Designer & Consultant

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Terminology Tuesday

Terminology Tuesday: Transcription

June 23, 2015

Last week, at the Articulate Community Roadshow in Toronto, I provided an example of how important it is to value your time and resources, and it involved transcription…and the fact that I learned a very valuable life lesson regarding the value of my time and pricing myself appropriately.

Transcription

Transcription is a written representation of something, and often occurs when a print version of a video or audio recording is prepared. Transcription is often word-for-word, but may omit extraneous words (e.g. ‘uh’) that do not provide value, but which when removed to not impact the semantics of the message.

When I first began freelancing, my very first gig was transcribing 8 hours of audio interviews into text…for 60 dollars. 8 hours of audio transcribed to text for 60 dollars. I see you laughing. It was a painful, painful, painful, lesson, but at least the content was interesting. Needless to say, you will seldom see me volunteering to transcribe materials.

Within education, a main function of transcription is to increase accessibility of materials. Individuals may prefer to learn by reading text versus listening to audio, or they may have a visual or auditory impairment that requires a transcript. Too often I see faculty members including videos and/or podcasts in their courses without including a transcript, and while this may not be a problem 90% of the time, it puts students requiring a transcript the an awkward position of having to ask for one.

Often times individuals are oblivious to the need or feel as though someone else (e.g. disability services) will take on the responsibility of creating transcripts. The omission of a transcript is almost always unintentional. However, in keeping with universal instructional design principles, I always explain the importance of transcription and accessibility whenever I meet with faculty members. Some major concerns I hear include: “but how will I do that?!” or “I don’t have time for that!,” and for these questions, I’ve discovered some easy solutions:

  • F5 Transcription – Free and easy; aids in transcription of audio/video files.
  • Transcribe – Free transcription service.
  • Transcriber Pro – Tool for manual transcription to test.

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Terminology Tuesday: Time-Lapse

June 9, 2015

I have a little time-lapse demo up my sleeve for a future post, so I thought it might be relevant to first define time-lapse.

What is Time-Lapse?

Time-lapse is a photography technique that involves taking a series of photos of one object over time and stringing those still photos together, often in video format, to illustrate change over a duration of time. When strung together, the video is often sped up and the result is one of my favourites. I could watch time-lapses all day long!

A great example of this photographic technique in action can be seen in the documentary Chasing Ice. If you haven’t seen it, you really should check it out!

Using Time-Lapse Demos

When I create a time-lapse, I don’t do it in the same manner as photographers would. Instead, I record screen capture videos of a process, such as building out an interaction in Storyline, and then speed the video up to create the effect of a time-lapse.

This is a great way of demonstrating your process and giving folks a birds eye view into your developmental mind.

When it comes to technology, I prefer to create my time-lapse demos using Camtasia; it provides a lot of options, with minimal learning curve!

Examples of Time-Lapse Demos

The most popular time-lapse demo I’ve built out would have to be my Basic Storyboard Template:

Basic Storyboard Template from Ashley Chiasson on Vimeo.

 Another example is this Basic Circle Diagram created in Articulate Engage:

Circle Diagram from Ashley Chiasson on Vimeo.
 

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Terminology Tuesday: Subject Matter Experts

May 26, 2015

I know. I know. I skipped a week, but I promise that I have something special in store for all of you Terminology Tuesday fans, so pipe down!

This week I sifted through my archives and was surprised that I had yet to discuss Subject Matter Experts (SMEs), so it seemed like no better time than the present to table that term for explanation and discussion.

Subject Matter Experts (SMEs)

SMEs are just that – ‘experts’ within a given subject matter. These individuals are often the authority for content accuracy within your e-learning projects. SMEs come from all walks of life, but generally have a wealth of academic and/or on-the-job experience to be considered proficient in their domain.

Typically, Instructional Designers will work closely with SMEs to determine learning objectives, define training plans and outlines, and ensure accuracy of content within the storyboarding and/or prototyping phases. Occasionally, SMEs may write assessment items, or the Instructional Designer may work in liaison with the SME to determine appropriate assessment items and distractors.

The relationship between the Instructional Designer and the SME can be an intricate one…The Instructional Designer often needs to navigate how to effectively communicate with the SME in order to acquire necessary information for the project. SMEs sometimes have a hard time separating the nice to know from the need to know, and this is really where the Instructional Designer needs to learn how to effectively question the SME to ensure they are developing instructionally sound content, and not overloading learners with extraneous information.

In further considering the relationship between Instructional Designer and SME, it is very important to define roles and responsibilities at the beginning of each project. Without doing so, or without being able to assert dominance within a given area (e.g. design versus content accuracy), a SME can easily run away with the project, negatively impacting the overall design. It has been my experience (not always), that some SMEs believe they could better design the e-learning, which is why it’s important for both individuals to understand their roles and to respect one another’s role in the project.

Above all else, communication is the magic ingredient when it comes to working with a SME. If you can nail down an effective communication strategy, you should be golden!

  1. What have been your experiences working with SMEs? 
  2. How do you navigate your working relationship with SMEs to ensure utmost respectability and fair treatment?

Resources

  • SMEs are from Mars, Instructional Designers are from Venus – Tara D. Holwegner, Life Cycle Engineering
  • 3 Tips You Must Know When Working With SMEs – Sister Mandi, Elearning Brothers
  • Working With SMEs: An Instructional Designer’s Guide to Collecting and Organizing Content From Subject Matter Experts – Peggy Salvatore and Jonena Relth

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Terminology Tuesday: Scripts

May 12, 2015

I’ve been working on a lot of content scripts lately, and was surprised that I haven’t yet addressed the concept of scripting in one of my Terminology Tuesday posts, so today is the day!

Scripts in E-Learning

When it comes to writing scripts for e-learning, I’m familiar with two main approaches: content scripts, and audio/narration scripts.

Content scripts are essentially content dumps of all client-furnished materials related to the module, course, or topic you’re working on. When I write a content script, it typically includes the learning objectives, any lessons contained within the course and/or module, and any knowledge checks or assessment items located within those lessons. The goal is to have all of this content handy so that it can just be copied/pasted into the authoring tool or storyboard (depending on what milestones exist within your project). Scripting content also familiarizes you with the content, so when you get further down the wormhole of development, you have some ideas when it comes to factors such as interactivity and/or media treatment.

Audio/narration scripts are developed for the voice talent, and include elements such as screen identifier, pronunciation guide, the text requiring narration, and an audio filename. In my process, I tend not to script the audio narration until the client has signed off 100% on the textual content. Revisions to audio are often timely and expensive, so having the client review the textual content ahead of the audio scripting phase is a best practice.

Sure. Scripting is an additional step (or two) in the development process, but it really does help in the long run. It makes all of the subsequent development tasks a lot more smoother, and there is often less revision involved…or the revisions are caught in the scripting phase, leading to fewer revisions in the storyboarding and/or authoring phases. Time is money, so efficiency is always at a premium.

How do you use scripts? Are you using them primarily for content or audio scripting? What elements do you include in your scripts? Let me know in the comments!

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Terminology Tuesday: Show Your Work

May 5, 2015

I saw some tweets awhile back about showing your work or working aloud, and the concept ties in nicely with my discussions on portfolio building, so I figured it was a good opportunity to create a greater awareness!

Show Your Work

Showing your work and working aloud are really about sharing how you got from point A to point B with an audience. Such sharing serves to enlighten your audience, and while some examples they may have previously encountered, if you continue sharing your work, your audience will undoubtedly learn something and some point.

When I started this blog, I went at it from an Instructional Design professional looking for work perspective. Blog posts were focused on clients, and had less of focus on imparting knowledge to my actual audience. Once I realized that my audience was coming primarily for the instructional design and freelance wisdom, I switched focus to cater to that audience. Initially I thought that I would see a decline in the amount of prospective clients I had, but that wasn’t the case. And, I get to share the small wealth of information I have with a group of individuals who can genuinely benefit from such information.

Ways of Showing Your Work

Now, there are so many ways for you to show your work: participating in forum discussions, creating and sharing infographics, recording screencasts, creating demos, sharing walkthroughs of how you got from point A to point B, creating day-in-the-life posts.

My explanatory posts that accompany my E-Learning Heroes Challenge entries are always very popular, and I like to think that it’s because I provide an explanation of the concept, the method I took in achieving the concept, and finally I show the result, which is typically a full demo of the interaction or free download.

Free downloads are a great way of sharing your work, because they allow users to reverse-engineer your interactions to suit their needs OR use the interaction ‘off-the-shelf’/as-is.

Screencast demos are another crowd-pleaser. These videos get a lot of views from folks looking to solve problems, so when you share your solution, it makes a small pocket of the world that much less problematic!

Of course these are just a small sampling of ways that you can show your work, so get creative!

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Terminology Tuesday: Vlogs

April 28, 2015

I’ve been watching a lot of YouTubers lately. It’s one of my favourite ways to take time out and get my head out of work mode. One of my favourite video styles to watch are vlogs, because they give you a glimpse into the lives of others. Now, I know that sounds creepy, but sometimes it’s just refreshing to get out of your own head.

What is a Vlog?

A vlog is a video-blog. Instead of blogging traditionally, as I’m doing now, the user video-blogs or vlogs. These videos are often done in a day-in-the-life style, but can also be optimized for training and development, akin to webinars or screencasts.

Vlogging has a huge presence in the YouTube content creator community for obvious reasons, but there are many Instructional Designers and IDs who are creating similar content. One cool way that I can see a day-in-the-life style working might be to set up your camera behind you while you work to create some cool time-lapse demos.

Another approach could be similar to the beauty gurus you see on YouTube – these content creators often explain how to achieve different beauty looks. You can use this approach as an opportunity to create brief tidbits of instructor-led training.

When thinking about this post, I really just wanted to emphasize the importance of thinking outside of the box with regard to your training, and leveraging approaches that are working well in other contexts!

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Meet Ashley

Ashley ChiassonI’m a Instructional Designer with over 15 years of professional experience, and have developed e-learning solutions for clients within the Defence, Post-Secondary Education, Health, and Sales sectors. For more about me, click here!

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