Ashley Chiasson, M.Ed

Instructional Designer & Consultant

Freelance

Top Blog Posts of 2018

First off, I cannot believe that it is mid-December already. I know everyone says this, but wowee! 2018 blew by!

I’m always asked for better categorization of my posts, and I really want to do that (honestly, I’ve wanted to overhaul my site for YEARS now), but I haven’t yet perfected cloning technology, found someone that I trust to overhaul the site for me, or discovered a way of increasing the amount of time in a day…I know. Excuses.

In lieu of overhauling the site, I’ve opted to curate a list of my most popular blog posts of 2018, and I’ll attempt to categorize them as much as possible. Enjoy!

Screencasts:

E-Learning/Instructional Design/Freelance Advice:

Portfolio:

Conferences:

Random:

E-Learning Advice: How to Get Started

There are a lot of questions I get about Instructional Design, E-Learning, Development – they’re all over the place, but the questions I get the most are:

  1. How do I get started (in Instructional Design or E-Learning)?
  2. How do I find work?

So I thought I would take some time to discuss each of these questions, starting with “How do I get started?”

There are a lot of ways of answering this question, and I’ve written about my origin story before. However, I’ll give you the short version of my story here:

I didn’t know Instructional Design was a profession, and I studied Psychology and Linguistics in school, hoping to become a Speech-Language Pathologist. A friend I knew worked as an Instructional Designer, referred me to apply at the company for which she worked, and I fell in love with the role. My start was an unconventional start.

Some folks fall into Instructional Design with backgrounds in Human Resources or Training Coordination, some Instructional Designers are former teachers, or have teaching backgrounds, and some take a more direct approach (and those methods certainly don’t encompass all means of becoming an Instructional Designer).

First Things First – Research

Are you even interested in Instructional Design or E-Learning? My first piece of advice is to do your research. There are a ton of places to do this research, but my top two would be:

  1. Talking to someone who is already working within the role, and asking them questions about their day-to-day.
  2. The Instructional Design subreddit – there are tons of helpful nuggets in there.

Other places you might want to look:

Education (Paid)

I would say that the most direct approach would to complete higher education degrees or diplomas within the field of Instructional Design, E-Learning, or Education. While I don’t believe this education is 100% necessary to become an Instructional Designer, it certainly helps. Some great programs are offered through OLC and ATD, and there are many options available at universities and colleges. I did eventually obtain my Masters of Education (Post-Secondary Studies), and it has helped me acquire Instructional Designer roles in higher education. However, for corporate/private sector, I don’t believe such credentials will make or break your chances.

There are also some great MOOCs available that let you get a feel for the principles behind Instructional Design/E-Learning Development:

Education (Free or Low-Cost)

Lynda has a great Become an Instructional Designer learning path, and there are so many great Instructional Design/Education books available:

2017 Recap and 2018 Goals

2017 Recap

I hope everyone is having a great New Year’s Eve! Our little family has spent the last week in quarantine with the flu, but I can’t say I’m complaining to much about having a New Years Eve in. Overall, I feel like I hit the business goals hard, but definitely slacked on the personal goals.

This year, I maintained consistent relationships with my long-term clients and added a few other clients, I networked per usual, attended ATD ICE and DevLearn, spoke at DevLearn, and facilitated a week of Articulate Storyline 360 training. My husband and I traveled to Calgary and Toronto, and I traveled to Atlanta, Las Vegas, and Newfoundland. I would have run the Bluenose and participated in the relay race; however, the dates fell in line with when I was away for ATD ICE.

Personal goals:

  • Slow down and take more time to enjoy the present;
  • Maintain a consistent exercise schedule;
  • Register for run the Bluenose Half Marathon and a relay race; and
  • Travel to Calgary and Toronto with my husband and plan an anniversary vacation.

Business goals:

  • Maintain relationships with my long-term clients, and continue building a small network of clients.
  • Continuing networking with colleagues I respect;
  • Attend 2-3 conferences;
  • Speak at 1-2 e-learning events;
  • Get Sprout up and running;
  • Learn a new skill;
  • Participate regularly in the Articulate E-Learning Heroes Challenges; and
  • Blog regularly.

2018 Goals

For 2018, I really want to focus on some of the personal goals, and more maintenance when it comes to business goals.

Personal goals:

  • Slow down and enjoy the present;
  • Maintain a consistent exercise schedule;
  • Be more mindful of the food I’m putting into my body and make positive dietary changes;
  • Run the Bluenose Half Marathon and participate in a relay race (should be do-able since I won’t be attending ATD ICE this year); and
  • Travel to Toronto with my husband for the Blue Jays Home Opener and plan and execute an epic 5-year anniversary vacation.

Business Goals:

  • Increase business income by 25%;
  • Attend 2 conferences;
  • Speak at 1-2 e-learning conferences;
  • Participate in the e-learning heroes community challenges (period – not regularly, just participate);
  • Blog regularly;
  • Break 1,000,000 views on the blog; and
  • Get more courses up on Sprout.

3 Tips for Tax Time

This is my third full year in business, and my second year filing taxes for my small business. I’ve learned a few things since last year, and I thought I’d share some of that with you! This year has been a breeze doing my taxes, and hopefully these simple tips can help you hate tax season just a little bit less.

1. Allot Administrative Time

This sounds incredibly boring, but I promise – you will save time in the long run. If you allot a certain number of hours per week or per month to completing administrative tasks, you will have a much smaller headache come tax time when you’re trying to track down invoices, calculate sales tax, itemize expenses, etc.

I try to give myself 3 hours per month to tackle anything and everything administrative. Most times I need fewer than 3 hours, so overshooting the allotment makes me feel better about myself when I finish in less time.

2. Maintain a Spreadsheet

Some folks I know use bookkeeping Xero Services software to track all of their expenses and income; I have gone back to the stone age a bit and maintain an excel spreadsheet. This spreadsheet has been pre-programmed with calculations to account for sales tax (a necessary evil here in Canada), and it pulls information from my various income and expense books into one main book that balances all of it out. It’s glorious!

My spreadsheet goes hand-in-hand with point #1; when I work through my administrative tasks, I populate this spreadsheet as I go. Doing this throughout the year saves a TON of time in the long run. Instead of spending days labouring over my tax forms, I simply pull data from my spreadsheet and toss it into the tax software.

3. Invest in Software

I know I just mentioned going back to the stone age with my spreadsheet, but hey! Excel is software, right? It might not be bookkeeping software, but it does the trick.

When it comes to investing in software, I am specifically talking about tax software. I use H&R Block’s tax software because 1) I don’t have time to manually calculate all of my taxes, 2) it’s free up to so many returns, 3) my refund comes expediently, and 4) they have built in information related to my provincial tax requirements and rebates. Last year I used their software and it was easy peasy!

Articulate Community Roadshow 2015 – Toronto #ELHToronto

This year I’m presenting at the Articulate Community Roadshow 2015 – Toronto; I presented at this event last year, and it was so much fun! So nice I thought I’d do it twice! All of the presenters are fantastic and the group looks like a fun one.

Last year I presented on How to Build Your E-Learning Portfolio, and you can check out some blog posts based on that topic below:

Screen Shot 2015-06-17 at 10.49.18 AM

This year I’m presenting on How to Become a Successful Freelancer; the presentation is very broad in the sense that users from many industries can take this advice and run with it. It’s based entirely on my own experiences as a freelancer and independent contractor, and I really hope that you can glean some good tips. I’ll post the presentation after I give it, but for now here are some resources for the presentation:

Freelance Sites:

Where Clients Might Be Hanging Out:

Time Management:

Answering Reader Questions #1

Over the past few weeks, I have been getting some fantastic questions from readers, and I’ll slowly be trickling through and responding to each.

The first question comes from Tristan (by the way, I love your WordPress theme – start blogging!):

Would you consider doing a follow up article on cold emailing techniques?

Cold emailing is certainly not the most fun activity, but it has landed me quite a few opportunities, especially in my early days as a freelancing Instructional Designer. First off – You need to get over yourself if you aren’t already. Take all of the fear and shame out of the idea of cold contacting prospective clients. Ain’t no shame in that! Back in the old days, businesses did this all the time, and businesses still do door-to-door, which is similar, but a lot more difficult. A cold email is how I landed my role at a university, which had I waited for a posting and applied traditionally, would have been looked over for one of the 100+ over-qualified applicants with more experience.

I had a great conversation with a friend a few months back. He was looking to break into the Technical Writing scene and wasn’t sure how to do it. I encouraged him to do some cold emailing, but he was nervous about what he would say. This happens when we’re anxious about whether we’re capable of doing the job. So my second piece of advice is to exude confidence from every fibre of your being. You enjoy what you do and you know (or are pretty darn sure) you can do what you’re saying you can, so just own it!

Now, when it comes to specific techniques, I took several approaches:

  1. I created a canned, but modifiable, email that could broadly address any individual or organization. Once developed, I modified it based on who it was being sent to. Key elements included: introduction of me and my background, explanation of how my expertise might work for the individual/organization, link to my portfolio, attachment of my resume, and a thank you for taking the time to read the email.
  2. I researched the heck out of the people I was cold emailing. This is important because it sets your email apart from anyone else who may be cold emailing, which in my experience, few people do this nowadays, so you really want to show off your best self because you’re already putting yourself out there. After researching, I modified my email appropriately.
  3. I followed up! In most cases I followed up 2-4 weeks following the email.

One great thing about cold emailing is that often times, prospective clients don’t realize that they need their services, so when they’re offered (and explained clearly and without jargon), some folks will have an “Aha!” moment and realize that you’re just what they’ve been looking for to resolve a problem that has been plaguing them and/or their organization.

I will say that cold emailing may not be as fast as other means in terms of securing gigs; the university didn’t contact me until a year and a half after I emailed – how they still had my email, I don’t know, but they did, and I’ve been here ever since! However, those are the techniques that I used, and I hope that this information can help you.